Pricing & Market Intelligence

We don’t just meet the market. We consistently beat it.

CJRE has a proven record of achieving results that eclipse what the market suggests should be possible — not by inflating expectations, but by executing a strategy precise enough to find the buyer who values a property most and create the conditions for them to compete for it.

That record starts with honest, evidence-based pricing and ends with a negotiation that leaves nothing on the table.

The 95/5 Rule

95% of what your property will sell for is determined by what comparable properties have actually sold for. The remaining 5% is influenced by how much competing supply is on the market right now — not what those properties are listed for.

Listing prices are aspirational. Sale prices are reality. Every CJRE appraisal is built on real, verified transaction data — comparable sales that show exactly where the market sits and why the recommended range gives your campaign the best possible chance of generating genuine buyer competition.

Why a Correctly Priced Property Outperforms an Overpriced One

A property priced in line with the evidence, supported by a campaign that reaches the right buyers, creates competition. Competition drives price. That is what CJRE has achieved repeatedly — including on campaigns where previous agencies overpriced, stalled, and failed to sell.

An overpriced property sits. Days accumulate. Perception shifts. The only tool the previous agent reached for was a price reduction. Our approach is designed to make sure that conversation never needs to happen.

What Our Appraisal Includes

  • Comparable sales analysis — real transactions, not asking prices
  • Current supply assessment — live competition your property faces right now
  • Recommended pricing range with supporting evidence for every figure
  • Strategic guidance on the approach most likely to generate competitive buyer tension
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